It’s still one of the biggest themes of the macro moment:
INFLATION
…and it’s coming to the Weekly ChartStorm!
When I was thinking about taking ChartStorm paid, I sort of struggled a bit with what in my experience is one of the trickiest issues in business: pricing.
You don’t want to price it too high or people won’t buy, and you don’t want to price it too low and devalue the thing.
You also want to make price kind of a non-issue for long-time followers (the weekly ChartStorm has been going for more than 7 years!).
>>> Pricing is hard…
So I went with what I thought was a very fair and easily affordable price ($50/year).
Some told me it was a good price, others told me it was too cheap.
Take up has been solid so far.
People are clearly voting with their wallets that the price is acceptable.
All this got me thinking…
Here’s what I know to be true about subscription pricing:
-people who will pay $50 will probably pay $500
-people who won’t pay $50 probably won’t pay $1
-most creators underprice themselves
-you can always change price
To get to the point…
In the end I decided what I would do would be to start with that initial price i.e. $5/month or $50/year >>> and then increase the price after hitting various subscriber milestones.
To me this seems to be a sensible approach:
It rewards early supporters (they stay on the initial fee).
It will reflect elevation of quality through time (which I am committed to delivering on).
It will prompt fence-sitters to take action as I will telegraph fee hikes well in advance (we all need a little nudge from time to time).
So on that last point…
I’m pleased to announce that I have reached my initial subscriber target, and as such fees will be going up next Wednesday (the 15th of February 2023).
New Fees from 15th February:
>> The new subscription fees will be $10/month or $95/year
As noted, these new prices will only apply to new subscribers from the 15th of February onwards.
And to be clear: if you have already subscribed your fees will stay the same.
So if you have been thinking about signing up you might as well do it now.
The key takeaway is: if you subscribe before the 15th of February you will get in on the original fee of $5/month or $50/year instead of the new higher prices noted above.
If you have any questions about the service I would encourage you to check out the “ChartStorm Origin Story“ article, which addresses how the ChartStorm came to be, who is behind it, who it’s for, what you get as a subscriber, testimonials, and FAQ.
Otherwise leave a comment or contact me via the website.
—
Best regards,
Callum Thomas
Twitter: https://twitter.com/Callum_Thomas
LinkedIn: https://www.linkedin.com/in/callum-thomas-4990063/
Glad I went early and good stuff for you Callum
In case you missed the deadline, here's a Second Chance Discount code to get in on the old lower rate: https://chartstorm.substack.com/p/fee-hike-second-chance-discount